Department of Management Studies 

MBA Program

The MBA program at SNUC gives an opportunity for student to specialise in any of the two functional specializations offered.

Marketing (FMCG)

Marketing (FMCG)

Marketing (Digital)

Marketing (Digital)

Finance

Finance

Human Resource Management

Human Resource Management

Operations

Operations

Supply Chain

Supply Chain

Business Analytics

Business Analytics

The MBA Program at SNU Chennai is distinct due to its industry interface. The graduates are highly sought after by industry due to their employability attributes that enable companies to readily deploy them in roles.

The program helps build industry-ready skills in students with the following approaches.

1/3rd of the courses taught by Industry Managers.

10 weeks summer internship with reputed companies.

6-month internship with a hybrid model.

12-week project internship (company-specific business problem solving).

Specialisation courses that reflect the industry norms.

Value-added courses (VAC) by industry experts.

Alumni and Industry Talk Series.

Students in various external competitions and in professional associations.

Industry-Driven Curriculum

Designed in collaboration with industry experts to align with current market demands.

Industry and Alumni Talk Series

Regular sessions by seasoned professionals and corporate leaders to provide real-world insights.

Internship Model

10-week summer internships, 12-week project internships, and hybrid internships offering hands-on experience across diverse sectors.

Live Projects & Case Studies

Opportunities to work on real business challenges, fostering problem-solving and decision-making skills.

Value-Added Courses

Industry-recognized certifications to enhance skill sets and employability.

Alumni Network

Access to 2,500+ alumni working in top organizations worldwide for mentorship and networking.

ROI

Fee structure that gives an attractive ROI in less than 12 months.

The MBA Program provides the best experience for students and emphasizes holistic development.

22.55%

Fundamental Core

27.45%

Professional Core

23.53%

Professional Elective Courses

26.47%

Employability Enhancement Courses

The broad classification of courses is presented below.

Semester I Curriculum
Semester I
S. No Course Code Course Title Category Contact Periods L T P C
THEORY
1 PBA3101 Individual and Group Dynamics in Organizations FC 3 3 0 0 3
2 PBA3102 Accounting for Management FC 4 3 1 0 4
3 PBA3103 Economic Analysis for Business FC 3 3 0 0 3
4 PBA3104 Marketing Management I FC 3 3 0 0 3
5 PBA3105 Information Management FC 3 3 0 0 3
6 PBA3106 Quantitative Methods for Business Decisions FC 4 3 1 0 4
PRACTICALS
7 PBA3111 Advanced Excel and Visualization FC 4 0 0 4 2
8 PBA3112 Legal Aspects of Business* FC 2 0 0 2 1
SKILL DEVELOPMENT COURSES
9 PBA3113 Soft Skills 1* (Professional Skills Development) EEC 2 0 0 2 1
10 PBA3114 Business Communication I* EEC 2 0 0 2 1
11 PBA3115 Industry Analysis* EEC 2 0 0 2 1
TOTAL 30 18 2 10 26
Semester I Curriculum
Semester II
S. No Course Code Course Title Category Contact Periods L T P C
THEORY
1 PBA3201 Marketing Management II PC 3 3 0 0 3
2 PBA3202 Financial Management PC 3 3 0 0 3
3 PBA3203 Operations Management PC 3 3 0 0 3
4 PBA3204 Human Resource Management PC 3 3 0 0 3
5 PBA3205 Business Analytics PC 3 3 0 0 3
6 PBA3261 Applied Operations Research (TCP) PC 4 2 0 2 3
7 PBA3262 Research Methodology for Business (TCP) PC 4 2 0 2 3
PRACTICALS
8 PBA3111 Data Intelligence Laboratory PC 2 0 0 2 1
SKILL DEVELOPMENT COURSES
9 Cross Functional Elective* EEC 3 1 0 2 2
10 PBA3212 Soft Skills II* (Employment Enhancement Skills) EEC 2 0 0 2 1
11 PBA3213 Business Communication II* EEC 2 0 0 2 1
TOTAL 32 20 0 12 26
Semester I Curriculum
Semester III
S. No Course Code Course Title Category Contact Periods L T P C
THEORY
1 PBA3301 Business and Corporate Strategy PC 3 3 0 0 3
2 Program Elective 1 – Specialization 1 PE 3 3 0 0 3
3 Program Elective 2 – Specialization 1 PE 3 3 0 0 3
4 Program Elective 3 – Specialization 1 PE 3 3 0 0 3
5 Program Elective 1 – Specialization 2 PE 3 3 0 0 3
6 Program Elective 2 – Specialization 2 PE 4 3 0 0 3
7 Program Elective 3 – Specialization 2 PE 4 3 0 0 3
PRACTICALS
SKILL DEVELOPMENT COURSES
8 PBA3216 Summer Internship / Rural Community Engagement EEC 12 0 0 12 6
TOTAL 33 21 0 12 27
Semester I Curriculum
Semester IV
S. No Course Code Course Title Category Contact Periods L T P C
THEORY
1 PBA3401 Business Ethics and Corporate Governance PC 3 3 0 0 3
2 Program Elective 4 – Specialization 1 PE 3 3 0 0 3
3 Program Elective 4 – Specialization 2 PE 3 3 0 0 3
PRACTICALS
SKILL DEVELOPMENT COURSES
4 PBA3414 Innovation and New Product Development* EEC 4 0 0 4 2
5 PBA3418 Final Semester Project EEC 24 0 0 24 12
TOTAL 43 15 0 28 23
Semester I Curriculum
Cross-Functional Electives
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3214 Business Analysis and Process Management EEC 3 1 0 2 2
2 PBA3215 Entrepreneurship Development EEC 3 1 0 2 2
3 PBA3219 Sustainable Development and ESG EEC 3 1 0 2 2
Semester I Curriculum
Marketing
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3321 Advertising and Digital Marketing PE 3 3 0 0 3
2 PBA3322 B2B Technology Sales Management PE 3 3 0 0 3
3 PBA3323 Brand Management PE 3 3 0 0 3
4 PBA3324 Consumer Behaviour and Analytics PE 3 3 0 0 3
5 PBA3325 Digital Customer Relationship Management PE 3 3 0 0 3
6 PBA3326 International Marketing PE 3 3 0 0 3
7 PBA3327 Services Marketing PE 3 3 0 0 3
8 PBA3328 Marketing Research PE 3 3 0 0 3
9 PBA3329 Multi-Channel Sales Management PE 3 3 0 0 3
10 PBA3421 Retail Management PE 3 3 0 0 3
11 PBA3422 Marketing Analytics PE 3 3 0 0 3
12 PBA3423 Social Media and Web Analytics PE 3 3 0 0 3
Semester I Curriculum
Human Resource Management
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3336 Compensation Management PE 3 3 0 0 3
2 PBA3337 Competency Framework for Manager Development PE 3 3 0 0 3
3 PBA3338 HR Operations and Automations PE 3 3 0 0 3
4 PBA3339 Strategic Human Resource Management PE 3 3 0 0 3
5 PBA3341 People Analytics PE 3 3 0 0 3
6 PBA3342 Talent Acquisition and Management PE 3 3 0 0 3
7 PBA3343 Industrial Relations and Labour Laws PE 3 3 0 0 3
8 PBA3427 Organization Theory, Structure and Design PE 3 3 0 0 3
9 PBA3428 Managerial and Behavioural Ethics PE 3 3 0 0 3
Semester I Curriculum
Operations
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3361 Project Management (TCP) PE 4 2 0 2 3
2 PBA3362 Supply Chain and Logistics Management (TCP) PE 4 2 0 2 3
3 PBA3344 Service Operations Management PE 3 3 0 0 3
4 PBA3345 Operations Research Applications PE 3 3 0 0 3
5 PBA3346 Operations Strategy PE 3 3 0 0 3
6 PBA3347 Sales and Operations Planning PE 3 3 0 0 3
7 PBA3463 Supply Chain Analytics (TCP) PE 4 2 0 2 3
8 PBA3429 Behavioral Operations Management PE 3 3 0 0 3
Semester I Curriculum
Supply Chain Management
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3361 Project Management (TCP) PE 4 2 0 2 3
2 PBA3362 Supply Chain and Logistics Management (TCP) PE 4 2 0 2 3
3 PBA3348 Digital Innovation and Technology in SCM PE 3 3 0 0 3
4 PBA3349 Procurement and Materials Management PE 3 3 0 0 3
5 PBA3351 Multimodal Transportation System PE 3 3 0 0 3
6 PBA3352 Retail and E-commerce Supply Chain Management PE 3 3 0 0 3
7 PBA3463 Supply Chain Analytics (TCP) PE 4 2 0 2 3
8 PBA3431 Warehouse Automation and Management PE 3 3 0 0 3
Semester I Curriculum
Business Analytics
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3363 Artificial Intelligence for Business (TCP) PE 4 2 0 2 3
2 PBA3353 Functional Analytics PE 3 3 0 0 3
3 PBA3354 Digital Transformation for Organizational Growth PE 3 3 0 0 3
4 PBA3364 Tools for Business Analytics (TCP) PE 4 2 0 2 3
5 PBA3355 Business Intelligence through Data Engineering PE 3 3 0 0 3
6 PBA3432 Big Data Analytics PE 3 3 0 0 3
7 PBA3433 Block Chain Technology for Business Decisions PE 4 3 0 0 3

Our Program Educational Objectives (PEO) are designed to equip MBA graduates with strategic thinking, leadership abilities and industry-relevant expertise. We aim to develop competent professionals, foster entrepreneurial and innovative mindsets and instil ethical business practices for global success.

Develop professional competence to become successful managers and entrepreneurs.

Handle diverse opportunities that arise due to the changing environment.

Become problem solvers by acquiring the knowledge and thinking skills
necessary continuously.

Be socially sensitive and ethically conscious citizens actively contributing to the country.

Possesses skills to work in teams and assume leadership roles during the career.

The MBA program at Shiv Nadar University Chennai (SNUC) develops graduates with strong analytical, leadership and decision-making skills to tackle real-world business challenges. Students gain expertise in functional domains, ensuring industry readiness and strategic problem-solving abilities. Emphasizing ethics, innovation and global perspectives, the program prepares professionals to excel in dynamic business environments.

Program Outcomes Table
PO Description Program Outcome
PO1 Domain Knowledge Familiarity and understanding of management principles and concepts.
PO2 Business Environment Knowledge Awareness of contemporary issues impacting business and industry.
PO3 Critical Thinking and Problem-Solving Skills Ability to analyze situations and apply knowledge to solve business problems.
PO4 Communication Skills Effective communication to achieve organizational and individual goals.
PO5 Team Skills Ability to work collaboratively in diverse teams to meet business objectives.
PO6 Leadership Skills Demonstration of leadership qualities for managerial roles.
PO7 Ethical Orientation Identification and appreciation of ethical issues in management decisions.
PO8 Lifelong Learning Commitment to continuous learning and professional development.

Please download the latest regulations applicable to the program.

Regulations 2026

Please use the link provided to download the latest program curriculum applicable to the program.

Curriculum 2026

Please use the link provided to download the latest program syllabus applicable to the program.

Syllabus 2026

Program Overview

Functional Specializations

The MBA program at SNUC gives an opportunity for student to specialise in any of the two functional specializations offered.

Marketing (FMCG)

Marketing (FMCG)

Marketing (Digital)

Marketing (Digital)

Finance

Finance

Human Resource Management

Human Resource
Management

Operations

Operations

Supply Chain

Supply Chain

Business Analytics

Business Analytics

Industry Touch

The MBA Program at SNU Chennai is distinct due to its industry interface. The graduates are highly sought after by industry due to their employability attributes that enable companies to readily deploy them in roles.

The program helps build industry-ready skills in students with the following approaches.

 
image 77

1/3rd of the courses taught by Industry Managers.

image 78

10 weeks summer internship with reputed companies.

image 79

6-month internship with a hybrid model.

image 80

12-week project internship (company-specific business problem solving).

image 81

Specialisation courses that reflect the industry norms.

image 82

Value-added courses (VAC) by industry experts.

image 83

Alumni and Industry Talk Series.

image 84

Students in various external competitions and in professional associations.

Program Highlights

Industry-Driven Curriculum

Designed in collaboration with industry experts to align with current market demands.

Guest Lectures & Workshops

Regular sessions by seasoned professionals and corporate leaders to provide real-world insights.

Internship Model

10-week summer internships, 12-week project internships, and hybrid internships offering hands-on experience across diverse sectors.

Live Projects & Case Studies

Opportunities to work on real business challenges, fostering problem-solving and decision-making skills.

Value-Added Certifications

Industry-recognized certifications to enhance skill sets and employability.

Alumni Network

Access to 2,500+ alumni working in top organizations worldwide for mentorship and networking.

ROI

Fee structure that gives an attractive ROI of less than 12 months.

Program Structure

The MBA Program provides the best experience for students and emphasizes holistic development.

22.55%

Fundamental Core

27.45%

Professional Core

23.53%

Professional Elective Courses

26.47%

Employability Enhancement Courses

The broad classification of courses is presented below.

Semester I Curriculum
Semester I
S. No Course Code Course Title Category Contact Periods L T P C
THEORY
1 PBA3101 Individual and Group Dynamics in Organizations FC 3 3 0 0 3
2 PBA3102 Accounting for Management FC 4 3 1 0 4
3 PBA3103 Economic Analysis for Business FC 3 3 0 0 3
4 PBA3104 Marketing Management I FC 3 3 0 0 3
5 PBA3105 Information Management FC 3 3 0 0 3
6 PBA3106 Quantitative Methods for Business Decisions FC 4 3 1 0 4
PRACTICALS
7 PBA3111 Advanced Excel and Visualization FC 4 0 0 4 2
8 PBA3112 Legal Aspects of Business* FC 2 0 0 2 1
SKILL DEVELOPMENT COURSES
9 PBA3113 Soft Skills 1* (Professional Skills Development) EEC 2 0 0 2 1
10 PBA3114 Business Communication I* EEC 2 0 0 2 1
11 PBA3115 Industry Analysis* EEC 2 0 0 2 1
TOTAL 30 18 2 10 26
Semester I Curriculum
Semester II
S. No Course Code Course Title Category Contact Periods L T P C
THEORY
1 PBA3201 Marketing Management II PC 3 3 0 0 3
2 PBA3202 Financial Management PC 3 3 0 0 3
3 PBA3203 Operations Management PC 3 3 0 0 3
4 PBA3204 Human Resource Management PC 3 3 0 0 3
5 PBA3205 Business Analytics PC 3 3 0 0 3
6 PBA3261 Applied Operations Research (TCP) PC 4 2 0 2 3
7 PBA3262 Research Methodology for Business (TCP) PC 4 2 0 2 3
PRACTICALS
8 PBA3111 Data Intelligence Laboratory PC 2 0 0 2 1
SKILL DEVELOPMENT COURSES
9 Cross Functional Elective* EEC 3 1 0 2 2
10 PBA3212 Soft Skills II* (Employment Enhancement Skills) EEC 2 0 0 2 1
11 PBA3213 Business Communication II* EEC 2 0 0 2 1
TOTAL 32 20 0 12 26
Semester I Curriculum
Semester III
S. No Course Code Course Title Category Contact Periods L T P C
THEORY
1 PBA3301 Business and Corporate Strategy PC 3 3 0 0 3
2 Program Elective 1 – Specialization 1 PE 3 3 0 0 3
3 Program Elective 2 – Specialization 1 PE 3 3 0 0 3
4 Program Elective 3 – Specialization 1 PE 3 3 0 0 3
5 Program Elective 1 – Specialization 2 PE 3 3 0 0 3
6 Program Elective 2 – Specialization 2 PE 4 3 0 0 3
7 Program Elective 3 – Specialization 2 PE 4 3 0 0 3
PRACTICALS
SKILL DEVELOPMENT COURSES
8 PBA3216 Summer Internship / Rural Community Engagement EEC 12 0 0 12 6
TOTAL 33 21 0 12 27
Semester I Curriculum
Semester IV
S. No Course Code Course Title Category Contact Periods L T P C
THEORY
1 PBA3401 Business Ethics and Corporate Governance PC 3 3 0 0 3
2 Program Elective 4 – Specialization 1 PE 3 3 0 0 3
3 Program Elective 4 – Specialization 2 PE 3 3 0 0 3
PRACTICALS
SKILL DEVELOPMENT COURSES
4 PBA3414 Innovation and New Product Development* EEC 4 0 0 4 2
5 PBA3418 Final Semester Project EEC 24 0 0 24 12
TOTAL 43 15 0 28 23
Semester I Curriculum
Cross-Functional Electives
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3214 Business Analysis and Process Management EEC 3 1 0 2 2
2 PBA3215 Entrepreneurship Development EEC 3 1 0 2 2
3 PBA3219 Sustainable Development and ESG EEC 3 1 0 2 2
Semester I Curriculum
Marketing
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3321 Advertising and Digital Marketing PE 3 3 0 0 3
2 PBA3322 B2B Technology Sales Management PE 3 3 0 0 3
3 PBA3323 Brand Management PE 3 3 0 0 3
4 PBA3324 Consumer Behaviour and Analytics PE 3 3 0 0 3
5 PBA3325 Digital Customer Relationship Management PE 3 3 0 0 3
6 PBA3326 International Marketing PE 3 3 0 0 3
7 PBA3327 Services Marketing PE 3 3 0 0 3
8 PBA3328 Marketing Research PE 3 3 0 0 3
9 PBA3329 Multi-Channel Sales Management PE 3 3 0 0 3
10 PBA3421 Retail Management PE 3 3 0 0 3
11 PBA3422 Marketing Analytics PE 3 3 0 0 3
12 PBA3423 Social Media and Web Analytics PE 3 3 0 0 3
Semester I Curriculum
Human Resource Management
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3336 Compensation Management PE 3 3 0 0 3
2 PBA3337 Competency Framework for Manager Development PE 3 3 0 0 3
3 PBA3338 HR Operations and Automations PE 3 3 0 0 3
4 PBA3339 Strategic Human Resource Management PE 3 3 0 0 3
5 PBA3341 People Analytics PE 3 3 0 0 3
6 PBA3342 Talent Acquisition and Management PE 3 3 0 0 3
7 PBA3343 Industrial Relations and Labour Laws PE 3 3 0 0 3
8 PBA3427 Organization Theory, Structure and Design PE 3 3 0 0 3
9 PBA3428 Managerial and Behavioural Ethics PE 3 3 0 0 3
Semester I Curriculum
Operations
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3361 Project Management (TCP) PE 4 2 0 2 3
2 PBA3362 Supply Chain and Logistics Management (TCP) PE 4 2 0 2 3
3 PBA3344 Service Operations Management PE 3 3 0 0 3
4 PBA3345 Operations Research Applications PE 3 3 0 0 3
5 PBA3346 Operations Strategy PE 3 3 0 0 3
6 PBA3347 Sales and Operations Planning PE 3 3 0 0 3
7 PBA3463 Supply Chain Analytics (TCP) PE 4 2 0 2 3
8 PBA3429 Behavioral Operations Management PE 3 3 0 0 3
Semester I Curriculum
Supply Chain Management
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3361 Project Management (TCP) PE 4 2 0 2 3
2 PBA3362 Supply Chain and Logistics Management (TCP) PE 4 2 0 2 3
3 PBA3348 Digital Innovation and Technology in SCM PE 3 3 0 0 3
4 PBA3349 Procurement and Materials Management PE 3 3 0 0 3
5 PBA3351 Multimodal Transportation System PE 3 3 0 0 3
6 PBA3352 Retail and E-commerce Supply Chain Management PE 3 3 0 0 3
7 PBA3463 Supply Chain Analytics (TCP) PE 4 2 0 2 3
8 PBA3431 Warehouse Automation and Management PE 3 3 0 0 3
Semester I Curriculum
Business Analytics
S. No Course Code Course Title Category Contact Periods L T P C
1 PBA3363 Artificial Intelligence for Business (TCP) PE 4 2 0 2 3
2 PBA3353 Functional Analytics PE 3 3 0 0 3
3 PBA3354 Digital Transformation for Organizational Growth PE 3 3 0 0 3
4 PBA3364 Tools for Business Analytics (TCP) PE 4 2 0 2 3
5 PBA3355 Business Intelligence through Data Engineering PE 3 3 0 0 3
6 PBA3432 Big Data Analytics PE 3 3 0 0 3
7 PBA3433 Block Chain Technology for Business Decisions PE 4 3 0 0 3
Program Educational Objectives

Our Program Educational Objectives (PEO) are designed to equip MBA graduates with strategic thinking, leadership abilities and industry-relevant expertise. We aim to develop competent professionals, foster entrepreneurial and innovative mindsets and instil ethical business practices for global success.

image 72 (1)

Develop professional competence to become successful managers and entrepreneurs.

image 73

Handle diverse opportunities that arise due to the changing environment.

image 74

Become problem solvers by acquiring the knowledge and thinking skills
necessary continuously.

image 76

Be socially sensitive and ethically conscious citizens actively contributing to the country.

image 75

Possesses skills to work in teams and assume leadership roles during the career.

Program Outcomes

The MBA program at Shiv Nadar University Chennai (SNUC) develops graduates with strong analytical, leadership and decision-making skills to tackle real-world business challenges. Students gain expertise in functional domains, ensuring industry readiness and strategic problem-solving abilities. Emphasizing ethics, innovation and global perspectives, the program prepares professionals to excel in dynamic business environments.

Program Outcomes Table
PO Description Program Outcome
PO1 Domain Knowledge Familiarity and understanding of management principles and concepts.
PO2 Business Environment Knowledge Awareness of contemporary issues impacting business and industry.
PO3 Critical Thinking and Problem-Solving Skills Ability to analyze situations and apply knowledge to solve business problems.
PO4 Communication Skills Effective communication to achieve organizational and individual goals.
PO5 Team Skills Ability to work collaboratively in diverse teams to meet business objectives.
PO6 Leadership Skills Demonstration of leadership qualities for managerial roles.
PO7 Ethical Orientation Identification and appreciation of ethical issues in management decisions.
PO8 Lifelong Learning Commitment to continuous learning and professional development.

Curriculum

Regulations 2026

Please download the latest regulations applicable to the program.

Regulations 2026

Curriculum 2026

Please use the link provided to download the latest program curriculum applicable to the program.

Curriculum 2026

Syllabus 2026

Please use the link provided to download the latest program syllabus applicable to the program.

Syllabus 2026

MBA Admissions 2026-28